File Name Before you upload your image it’s worth taking some time to name it – simply describe the subject matter of the picture. Search engines can’t decipher the content based on the picture alone and will look for keywords within your image file name. Keep file names short and unique. Make sure you use […]
Headings in WordPress
By default, when working in the Visual Editor and writing your epic, your text is styled as a normal paragraph. Headings are useful to present content in an organised and structured way. If you want to create a heading then you can select Heading 1 through to Heading 6. The higher the value the more important […]
Hyperlinks and SEO in WordPress
The World Wide Web is based on hyperlinks – links on a page which point to other web pages. Often we explore the web ourselves by clicking on hyperlinks. When adding links always prioritise the needs of your visitor and create only if they serve a purpose and add value. Only link to content that […]
SEO: WordPress Title
Optimise your Titles The title is important for website SEO. A title is one of the few elements you can carve out yourself to entice searchers to click through to your post or page. Google shows the first 60-70 characters of the page title in its search results, so your titles should be around this […]
WordPress SEO Slug Tip
Use short permalinks. If possible use three to four key words in your slug, and you should try and put the most important keywords first. Try and remove so called stop words – like ‘a’, ‘the’, ‘and’, ‘how’, ‘what’, ‘is’ etc (as search engines don’t take them into account) and also numbers, (which are ignored […]
