Use short permalinks. If possible use three to four key words in your slug, and you should try and put the most important keywords first. Try and remove so called stop words – like ‘a’, ‘the’, ‘and’, ‘how’, ‘what’, ‘is’ etc (as search engines don’t take them into account) and also numbers, (which are ignored by search engines).
- A permalink (i.e. it’s a permanent link and should never change) is the whole URL to your post/page… e.g. Permalink: https://ljcltd-webhosting.co.uk/2014/11/wordpress-seo-tip/
- A post/page slug is part of the permalink structure, a few words separated by dashes usually created from the title e.g. wordpress-seo-tip.
If you’re using a custom URL in Settings > Permalinks the URL will appear below the title. Click the Edit button to the right of the permalink (slug section highlighted in yellow) to make any changes. Make sure the permalink is correct before you Publish your post/page. If a permalink is changed after publishing then search engines that have indexed your post/page and anybody who has linked to your article will be using your original permalink; all these links will now be ‘broken’. Broken links can be bad for SEO.
